AMK-News 2/2026 marketing
AMK Consumer Campaign “Show Us Your Kitchen”
More than 16 million kitchens in Germany are over 20 years old. This represents enormous potential for our industry. With the new AMK consumer campaign “Show Us Your Kitchen”, we want to unlock this potential together and inspire consumers over a period of several months by showing them the possibilities a new kitchen can offer.
The idea: people show us their current kitchen and tell us its story. What works well? What bothers them? What would they do differently today? And what does their dream kitchen look like?
A central AMK landing page will bring all campaign activities together. A prize draw will generate additional attention and provide a tangible incentive to participate. TAG DER KÜCHE will remain an established media day and an important focus of our press activities. At the same time, we are taking consumer engagement a step further: what was once a one-off initiative will become a longer-term campaign offering significantly more opportunities to build reach together.
AMK’s 174 member companies and the purchasing cooperatives can extend the initiative through their own communication channels. In this way, many individual audiences come together to create a powerful, coordinated communication platform for the entire industry.
Your benefits as a partner: By participating, you will benefit from
- the combined reach of AMK and the participating companies
- visibility for your company and brands within the campaign
- centrally produced content that you can use across your own channels
- consumer engagement around kitchen modernisation and new kitchen purchases
- insights from an advance consumer survey covering the age of existing kitchens, desired changes, consumer needs and potential purchase triggers
Become part of the campaign.
All information on the various sponsorship and participation opportunities …
For any questions regarding the Working Group on Functional Equipment, please contact Ms Richarda Burré:
+49 621 85 06 116