AMK also had their own stand at the China International Kitchen and Bathroom Expo (CIKB) in Shanghai. The aim was to make the modern fitted kitchen even better known in the Middle Kingdom. Together with 17 brands from AMK member companies, this was the largest-ever presentation of German kitchens in China. The number of visitors also increased significantly compared to previous years, making the participation in the fair a complete success. It is important for AMK to clearly demonstrate to the Chinese consumer the differences between a modern fitted kitchen and the standard still commonly found in China. The advantages of a kitchen “Made in Germany” are particularly evident in small spaces (e.g. in providing options for customised storage space).