Internationalisation
Divisional Director: Werner Heilos (MHK Group), André Dorner (Blum)
Chairman: Werner Heilos (MHK Group), André Dorner (Blum)
Goals and activities:
- Assisting AMK members in their entry into emerging foreign markets
- Collection and distribution of information about foreign markets
- Spreading the European concept of the modern fitted kitchen in other countries
- Translation of AMK publications into different languages
- Organisation of information days on appropriate market-entry and
marketing strategies for different countries - Participation in and communication about international trade fairs
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