Internationalization

Speaker: Michael Mehnert (BSH Hausgeräte), André Dorner (Julius Blum)

Tasks:

• Supporting AMK members on their way into emerging export markets
• Collecting and transferring information about foreign markets
• Communicating the European concept of the modern fitted kitchen to other countries
• Translating AMK products into different languages
• Conducting strategy and country information days
• Translation of AMK recommendations and technical requirements into the following languages: English, French, Italian, Spanish and Dutch
• Participation in and communication about international trade fairs
• The China division was established in 2010 as a separate entity from the Internationalization Working Group and is financially independent of the association.