Marketing & Public Relations

Divisional Director: Volker Irle (AMK)

Chairman: Axel Hagmeister (nobilia), Elke Meyer (Hettich)

Goals and activities:

• Support the sale of fitted kitchens
• Strengthen communication between the different industry segments
• Develop strategies to counter price erosion and increase demand
• Improve cooperation between partners in our market sector
• Highlight how much value is in a kitchen
• Conduct fundamental research
• Ongoing press and public relations activities in support of the kitchen industry across all media, directed towards the specialist trade
  and consumers
• Events/campaigns
• AMK industry-barometer
• AMK Kitchen Companion

“Kitchen Day” (“Tag der Küche”)

Management team: Roland Hagenbucher (BSH Hausgeräte), Volker Irle (AMK)

Goals and activities:

• Coordinated, industry-wide activities to support the trade in the sale of
  custom-fitted kitchens
• Coordinated press and public relations activities across all media, including general press, daily newspapers, radio, TV
• Engagement of cross-marketing partners
• Kitchen Day 2022: 12. November 2022