“Made in Germany” Kitchens Design, quality and innovation score highly in Germany and in the rest of the world
Mannheim. In the 19th century the English devised the “Made in Germany” labelling requirement as a warning for imported German goods. “Made in Germany” was intended to brand and ridicule them as German products that were perceived to be poor. This la-belling was meant to prevent German products ever being pur-chased in international markets. However, the label changed from a warning symbol into a quality mark in the years that followed. To-day, “Made in Germany” is synonymous with an outstanding de-sign, high-quality and innovation. “This is the case in Germany and also in the rest of the world”, confirms Kirk Mangels, Managing Director of the Arbeitsgemeinschaft Die Moderne Küche e.V. (AMK – “The Modern Kitchen” Working Group). He is also aware from sta-tistics that German kitchens are even sold in China.
Germany is ranked in third place behind China and the USA as a global export nation. Almost all consumer good sectors in the German econo-my achieve export success. The “Made in Germany” distinction also receives positive recognition for kitchen furniture, electrical appliances and kitchen accessories in almost all foreign markets. “There are certain-ly a number of reasons for the sales success of German kitchens. First-ly, the classic fitted kitchen in its compact form was invented in Germa-ny nearly one hundred years ago and has been further developed there since then. Secondly, the old established German electrical appliance manufacturers are always in touch with the latest trends and impress to this day with an incomparable level of innovation. The high-quality of the materials and their good workmanship are inherent to German people as they consider durability to be the basis of their work. Finally, there is al-ways therefore a certain sobriety with German design, which we never tire of seeing. Technical advances in production today also allow for an endless array of options, satisfying the need for individuality”, explains Kirk Mangels in this brief summary, revealing the reasons for the secret of the success of German kitchens.
Energy savings with optimised electrical appliances, high-level built-in ovens and dishwashers, various ergonomically efficient installation heights for functional areas, such as washing up, preparation or cooking, electrical drawer openings for ease of use, optimum illumination of work-ing zones thanks to modern lighting technology, logical waste separation systems or height-adjustable central counter islands for various applica-tions – all of these equipment options show the great ideas on offer with “Made in Germany” kitchens. In addition, there is a variety of visual op-tions in terms of colour, surface and layout. Every proposed space can be put to optimum use and well-equipped with individual planning so that customers can purchase an individual and personal kitchen that is mod-ern and technically sophisticated at the same time. Around 35% of the kitchens produced in Germany are exported and therefore exceed the industry average for furniture. “When it comes to purchasing a kitchen, nothing is left to be desired”, concludes Kirk Mangels. Whether it’s kitch-ens for small men, tall women, for families, models equipped for the dis-abled, kitchens for single people in small apartments, for huge lofts, for romantic castles or modern villas, specialist kitchen retailers will advise every purchaser based on their own individual needs. “Made in Germa-ny” is always worth it. (AMK)
AMK is the trade and service association for the entire kitchen industry. AMK is involved in technology and standardisation, marketing and PR, internationalisation as well as trade fairs. More than 130 companies be-long to AMK, all of which are well-known manufacturers of kitchen furni-ture, electric built-in appliances, sinks, accessories as well as their sup-pliers, trade cooperations and service companies. AMK is patron of the “Kitchen Day”, which takes place annually with live-events at numerous kitchen exhibitions in German-speaking regions. Next date: September 27th, 2014. For more information, please take a look at www.amk.de and www.tag-der-kueche.de. (AMK)
Puristic, romantic or quite simply individual:
German kitchens are in demand all around the world.
Quality, reliability and individuality are the hallmark of "Made in Germany kitchens" – from the design down to the smallest technical detail.
(Photos: AMK)
Puristic, romantic or quite simply individual:
German kitchens are in demand all around the world.
Quality, reliability and individuality are the hallmark of "Made in Germany kitchens" – from the design down to the smallest technical detail.
(Photos: AMK)
Puristic, romantic or quite simply individual:
German kitchens are in demand all around the world.
Quality, reliability and individuality are the hallmark of "Made in Germany kitchens" – from the design down to the smallest technical detail.
(Photos: AMK)
Even small rooms can be turned into perfect, compact, stylish "Made in Germany" kitchens.
(Photo: AMK)