Marketing & Public Relations

Divisional Director: Volker Irle (AMK)

Chairman: Axel Hagmeister (nobilia), Elke Meyer (Hettich)

Goals and activities:

  • Support the sale of fitted kitchens
  • Strengthen communication between the different industry segments
  • Develop strategies to counter price erosion and increase demand
  • Improve cooperation between partners in our market sector
  • Highlight how much value is in a kitchen
  • Conduct fundamental research
  • Ongoing press and public relations activities in support of the kitchen industry across all media, directed towards the specialist trade
    and consumers
  • Events/campaigns
  • AMK industry-barometer
  • AMK Kitchen Companion

“Kitchen Day” (“Tag der Küche”)

Management team: Roland Hagenbucher (BSH Hausgeräte), Volker Irle (AMK)

Goals and activities:

  • Coordinated, industry-wide activities to support the trade in the sale of
    custom-fitted kitchens
  • Coordinated press and public relations activities across all media, including general press, daily newspapers, radio, TV
  • Engagement of cross-marketing partners
  • Kitchen Day 2022: 12. November 2022
In order to be able to access the functions and data that we keep available for our members, please log in with your username and password.
Register
In order to be able to access the functions and data that we keep available for our members, please log in with your username and password.
Register